Case study · Luxury real estate and private aviation
We booked N5 41 calls in roughly two months.
N5 Marketing builds websites and handles search for top real estate agents and private aviation companies. They'd run their own cold email for about four months and got one deal out of it. We rebuilt it with new lists, real client proof and fast replies.
Prospects who said yes
Three of the replies N5 got. Names and emails are blurred.
Before and after
Before Synteria
- Aviation clients came from referrals, reviews and LinkedIn posts.
- Their own cold email ran for about four months and brought in one deal. It went to the wrong people.
- The founder was on sales calls every day and didn't have time to run outbound.
- They wanted bigger accounts than most of their real estate clients.
After
- 41 calls booked in roughly the first two months.
- 268 replies and 67 interested leads.
- Soon after, a call with the founder and chairman of a regional airline.
- Real estate replied the most, but aviation had more budget, so N5 decided to focus there.
The first two months
The inboxes warmed up for three weeks before anything went out.
Top real estate agents
From a B2B database, plus a first test of RealTrends rankings.
Yachts, then aviation
Yacht brokers first, then aviation companies, offered a free rebrand concept or redesign draft.
Real estate team leads
Top-producing team leads from RealTrends rankings, split by sales volume.
“Calls booked” means the prospect said yes to a meeting or asked to be called.
What made it work
Better lists
Later lists came from RealTrends rankings and were split by sales volume.
Real client proof
Real estate emails mentioned one actual N5 client result. Aviation emails named a relevant client project.
A lighter touch for aviation
Smaller batches, mostly sent under the founder's name, offering free design work.
Fast replies
Interested leads got a quick answer with a booking link or a suggested time.
Questions N5 had at the start
We've tried cold email. Why would this be different?
Their first campaign went to the wrong people. With new lists and fast replies, 10 calls were booked in about three weeks.
Aviation runs on reputation. Will this hurt it?
We kept aviation low volume, mostly under the founder's name, and led with free work instead of a pitch.
We don't have time to manage it.
We built most of the lists, wrote and tested the copy, and handled every reply, follow-up and booking, ringing leads who stopped replying. N5 shaped the aviation offer and took the calls.
Are we locked in?
No. Either side could end it at any time, and we started on performance terms.
Who did what
Synteria
- Market research across real estate, aviation and yachts
- Lead lists, including RealTrends top producers
- Copy and testing
- Domains, inboxes and deliverability
- Reply handling, follow-up and booking
- Phone follow-up with interested leads
N5
- Supplied aviation leads and client proof
- Shaped the aviation offer and made the free drafts
- Took the calls
Map the outbound pilot before you commit to scale.
We'll define the market, offer, qualification standard and launch plan together. You leave with a clear decision, whether we work together or not.