Case study · Home-service contractor marketing
We booked LFX 15+ calls with US contractor owners.
LFX Media runs SEO and paid ads for US contractors. Almost all their clients came from referrals or partner agencies, and their first try at cold email got nothing. We rebuilt it around Google Maps lists, short emails and phone follow-up. On fairly low volume it closed them a new client, and they've just asked to double it.
Contractors who said yes
Three of the replies LFX got. Names and emails are blurred.
Before and after
Before Synteria
- Clients came from referrals, people they knew and partner agencies.
- Every sales meeting they'd had came through someone they already knew.
- About a year earlier, someone set up inboxes on ten domains they'd bought. Nothing came of it.
- The team was close to capacity and wanted bigger contracts.
Now
- 15+ calls with contractor owners they'd never met.
- A new client closed from a campaign lead, on about 400 emails a day.
- A list that works: insulation contractors pulled from Google Maps.
- LFX has asked to double sending after seeing the results.
From launch to now
Launch
The first positive reply came within days, from insulation contractors we'd pulled from Google Maps.
Replies picked up
The Maps list replied at 3.6%, compared with 1.1% for a database list. 12 of the first 15 calls came from it.
Testing offers
We tested a free video audit against a free first month. The free month booked more calls, so it became the main offer.
Adding plumbers
We tested new trades alongside insulation. Plumbers booked better than HVAC, so we moved the volume to plumbing.
Doubling volume
LFX recently closed a client from the campaign. They asked to double sending and bought ten new domains. We added a plumbing list from Google Maps.
What made it work
Google Maps lists
Contractors from Maps replied at 3.6%, more than three times the database list.
First month free
The offer was LFX's first month at no cost.
A real client result
Every first email mentioned a result from one of LFX's insulation clients.
Short emails
A few lines and an offer of a quick call.
Calling interested leads
When an interested lead stopped replying, we picked up the phone.
Questions LFX had at the start
We tried cold email and it didn't work.
Their old setup stopped at the inboxes. We ran the lists, copy and deliverability, handled every reply and follow-up, and rang leads who stopped replying.
Will it look like spam?
The emails were short and plain, and came from separate domains. Nothing went out from LFX's main domain.
What if we can't keep up with the calls?
We matched sending to how many calls LFX could take. A few months in, LFX asked to double the volume.
How do you find what works?
We test offers and trades side by side and put the volume behind the winners. The free first month beat a video audit, and plumbers beat HVAC.
Who did what
Synteria
- Market research and trade testing
- Google Maps list building
- Copy and follow-ups
- Domains, inboxes and deliverability
- Reply handling and booking
- Phone follow-up with interested leads
LFX
- Chose the offer
- Supplied client results for proof
- Took the sales calls
Map the outbound pilot before you commit to scale.
We'll define the market, offer, qualification standard and launch plan together. You leave with a clear decision, whether we work together or not.